In reviewing the dominant types of applications, it is clear that most of the applications are helping users achieve social goals such as improved communication, learning about the self relative to others, finding similar others, improving self-presentation, engaging in social play, and engaging in social exchanges via gifts and media…
In examining each application, we spent some time with the reviews and the discussion topics, expecting that applications that were more active would have more posts by users. We found however that reviews were not reviews. Rather, the review section seemed to be largely used for users to communicate with application developers, giving their feedback and reporting bugs, and to each other about the application.
The reviews then became overloaded with demands for the user-to-user communication required to use the application
einforce the message that people come to social sites to be social, and will twist any application into an opportunity to communicate