We’ve also found that Reactrix is extremely effective in creating experiences that drive consumers’ engagement with the brand to the point where many of them recommend the brand after only one interaction with the Reactrix display. Reactrix campaigns also result in extremely high levels of word of mouth because we create the experiences in inherently social environments. The fact that the average consumer spends just under 9 minutes on one of our displays in dynamic retail and entertainment environments clearly shows that Reactrix creates an incredibly high level of engagement between consumers and brands
Could you talk a little about the current markets Reactrix is in, and where you plan to take the technology in the coming years? Do you have any plans to expand beyond the core advertising and marketing areas Reactrix has been successful in?
Mike: Reactrix is a young company and needs to stay laser focused on its core market. We see many extensions to that core market based on the verticals we may choose to enter in the future. Every location – every environment – has a unique audience that frequents it and these different venues can become like different channels in a cable system. What makes Reactrix a great advertising medium will likely also make it a great learning tool because people learn by doing.
As of October 15, Reactrix entered receivership and selling its assets. http://www.sixteen-nine.net/index.php?option=com_content&view=article&id=240:reactrix-confirms-it-is-in-receivership-looking-for-buyers&catid=1:latest-news&Itemid=50.
While Reactrix idea was unique there are other companies (e.g. http://www.eyeclick.com) who are offering a range of gesture-based interactive technologies.