the final frontier.. especially these days

Internet goldmine.. machine learning, direct marketing, list segmentation and refinement.

clipped from www.amazon.com
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management (Paperback)

For Marketing, Sales, and Customer Relationship Management

“The book thoroughly acquaints you with the new generation of data mining tools and techniques and shows you how to use them to make better business decisions. This guide describes techniques for detecting customer behavior patterns useful in formulating marketing, sales and customer support strategies. While database analysts will find more than enough technical information to satisfy their curiosity, technically savvy business and marketing managers will find this book accessible.” (Fathbrain.com; Ganthead.com, 9/01)
–This text refers to an out of print or unavailable edition of this title.
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