Tools for online Marketing – Growing Traffic through non-paid means

– LIVE DATA (scraped realtime)

-Proven track record growing website traffic, primarily through non-paid means (i.e., barters, SEO, email, Digg, Facebook)

clipped from
Director, Marketing – CollegeHumor

  • Develop and manage a broad spectrum of online user acquisition and traffic / pageview optimization initiatives
  • Implement strategies to increase Nielsen and ComScore ratings
  • Formalize the process of identifying and negotiating deals with potential link exchange partners to increase site traffic and SEO ranking; manage link programs on an ongoing basis
  • Cultivate relationships with bloggers and webmasters to syndicate CollegeHumor content
  • Source cross-promotional and barter opportunities
  • Analyze site usage statistics and develop quantitative support for pageview optimization and product, sales, editorial and new growth initiative decisions
  • Work with site developers to continually update the product to meet changing user acquisition and retention needs, as well as the evolving competitive marketplace
  • Supervise the marketing team, including one or more direct reports

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