Yeah so a Flash/Flex based VJ tool (dynamic layout templates/Color pallettes, Type Treatments Grids) for Mashup of Publisher Inventory or article/Page focus or App state with the RELEVANT sponser inventory.
kinda reminds of this “auto” designer tool done in Flash
- Generative Arts
Now apply a “SPOTRUNNER” like – video bkgrnds, Motion Text Templates for Message etc.
Could be Killer
especially if the semantic information and relevance is STRONG.
How would an ad on the semantic web look? Well, we think we have an idea. We call it “MashupAds”:
MashupAds are dynamic display ads that change when your content changes. The ad takes content from a publisher’s site and mashes it up with content from an advertiser’s site, creating an ad relevant to the user’s browsing experience. MashupAds not only bring content into the ad, but they can bring site functionality as well: say you run a travel site, and you have a form for users to input travel dates and a destination. MashupAds let you port this functionality into to your ad, making the ad simply an extension of the site.
we’re uniquely poised to “unlock” advertisers’ and publishers’ content and allow for the building of more engaging, contextual and relevant ads. In fact, a couple of months ago, Marshall Kirkpatrick, Alex’s RWW colleague, wrote a really great story on MashupAds and why it’s good.
Think only the biggest sites can afford to offer a truly dynamic and interactive online experience? No longer!
Today’s technology gives any site access to the features they need to compete against the online “mega-sites” that dominate the web today. Better yet, they allow sites to create collaborative networks that increase their competitiveness even further. Picture a Web where your site is a front door to a dynamic, user-driven network of related content, services, products, etc… a “Virtual-Amazon” where you — not Amazon — are the winner. Like what you see? We do, and with your support we can make this vision a reality. In return, here’s our commitment to you:
Interactive advertising through widgets is definitely taking off, but I’m not sure the banner-widget hybrid does much that a widget can’t do on its own. On the other hand, not only can MediaForge help companies create hybrid ads, it can also “socialize” (i.e., add widgets to) existing banners. Companies wanting to expand existing banner ad campaigns, rather than starting from scratch, seem to be the startup’s target audience.
